Complete Guide to Email Marketing & Email Copywriting 2023
Size: 1.88 GB

Are you struggling to get results from your email campaigns?

Do you want to build your email list, improve your open rates, and turn more subscribers into customers?

Well, you’re in luck! Welcome to my course on Email Marketing & Email Copywriting.

In this guide, you’ll learn a variety of tips and tricks to scale up your email campaigns. You’ll discover how to write amazing newsletters that your subscribers will love, and you’ll get access to HQ templates, including cold reach out templates to key opinion leaders as well as e-commerce templates.

But that’s not all. You’ll also learn how to create beautiful emails in Mailchimp, one of the leading email marketing platforms.

My name is Ing. Tomas Moravek, and I’m an awarded digital marketing expert with over 800,000 students on Udemy. In this course, you’ll enjoy highly interactive, animated videos, screen recordings, quizzes, and writing assignments to help you learn and apply the concepts.

So What exactly Is Email Marketing?

Email marketing is a type of digital marketing that involves sending emails to prospects and customers. Email newsletters, promotional campaigns, and event notifications are all examples of email-based marketing messages. Email marketing provides a much higher return on investment than many other marketing channels, such as social media.

The biggest advantage of Email marketing which makes it more effective compared to SEO and Social Media marketing is that it gives you a direct line to your audience.

So the question is, does email marketing still work?
Email marketing still, works and is super effective. You can see the efficiency of email marketing with the following statistics.

The average email subscriber is worth 48.87 dollars according to a report by DMA.

Email marketing’s Rate of Investment is 42:1, and this super high ROI is probably why 86% of marketers consider email “important” or “very important.

Why Email Marketing Still Works

Email marketing is preferred by the digital marketers for a variety of reasons.
First being that, with email marketing you own the distribution and it is a major deal.

You have a direct connection to a new subscriber’s inbox when they join up for your list. That isn’t true of Facebook, Twitter, Instagram, or any other social media network.

The other reason is that People actually WANT to Receive Email Marketing Messages.

Rarely People do use social media to view advertisements. In fact According to an adweek research, 45 percent of consumers find social media commercials to be bothersome.

People, on the other hand, are unconcerned about receiving marketing messages in their inboxes. They even anticipate them, and like reading about different bits of information in the mail.

Hubspot discovered that 86 percent of customers prefer email-based marketing messaging to Facebook ads, TV advertising, and display ads in a survey.

Another reason is that email conversions are extremely high.


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