Content Writing Course for Businesses - Copywriting Basics
Size: 1.81 GB

Have you ever read a piece of copy that was so captivating, you couldn’t help but keep reading? Now, imagine being the one who wrote it.

If that sounds like a dream come true, then let the Copywriting Basics Course help you get there.

In just 2.5 hours, you’ll get the ultimate kick-start to help you write punchy copy that makes your target audience’s heads turn!


Module 1: Finding Your Voice (and not losing it)

In this module, we’ll explore why it’s so important to find and use your unique brand voice. You’ll learn how to write in a way that truly connects with your audience and leads to conversions. Plus, I’ll give you some tips and tricks for keeping your voice consistent across all your channels, so you never lose it in a sea of sameness.

Module 2: Adapting to Different Styles (like a chameleon, but with words)

In this module, you’ll learn how to adapt your writing to the five most common styles, which includes blogs, ads, social media, product descriptions, and emails. I’ll  teach you how to write in a way that engages your audience and keeps them coming back for more.

SPOTLIGHT: Landing Pages (because first impressions are everything)

Here, we’ll dive deeper into the most common types of landing pages and give you some specific tips for writing copy that converts. You’ll learn how to structure your copy, use persuasive language, and create compelling CTAs that encourage your audience to take action.

Module 3: Researching Like a Pro (and writing like one too)

In this module, I’ll show you how to set up your own foolproof research process to help you write copy that stands out from your competitors. Using real-life examples, you’ll learn how to conduct audience research, competitive analysis, and product research to inform your copy and make it more effective.

Module 4: Finding Your Writing Style (ever heard of Word Dumping?)

In this module, you’ll learn the five secrets that make writing easy, which will help you develop your own writing style. I’ll teach you how to write in a way that feels authentic and natural to you, so you never have to copy your competitors or feel stuck from writer’s block.

SPOTLIGHT:  Writing with AI – ChatGPT (The AI writing assistant that’s changing the game)

In this section, you’ll get an introduction to the free version of ChatGPT, where I’ll show you how to use it to generate content ideas and prompts. You’ll learn how to use AI to write faster, more efficiently, and with less stress. Plus, you’ll get some quick top tips that you can use to make using ChatGPT an easier and faster process.


This course is perfect for entrepreneurssmall businessesstartups, and really just everyone in-between.

Whether you’re just starting out or looking to improve your copywriting skills, this course is designed to give you the tools you need to write confidently and set yourself up for success.

Worried that you’ll feel overwhelmed with information?

  • You will learn how to write blogsadssocial media copyproduct descriptions, and emails – basically everything you need to know to get up and running as a small business or startup.
  • This is a short course of just over 2 hours, and it’s designed in a way that’s actually easy to follow.
  • No confusing lingo or jargon.
  • No overload of content.
  • No jumbled sections that are hard to keep track of while trying to learn.

You’ll be able to track your progress with ease and soak in the information at your own pace with an organized course structure that follows a simple 4-Module process.


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